With content-led marketing, advertisers are in a midst of an evolving new world- how should you adapt and evolve to capitalize on this change?
• Taking marketing procurement to the next level - what does marketing procurement 3.0 look like?
• How changes in the marketing environment are impacting marketing and marketing procurement KPIs
• How do you know you’re really contributing to the company goals through marketing procurement?
• With more agency consolidation and globalization, how will this impact the function?
• Integrated marketing – how can you work with agencies and suppliers in a more structured and organized way?
• The impact of big data on the procurement function